Black Friday Capsule
Our Biggest Release Yet - Two new drops added!
Sold out in 2023 & 2024, three bestsellers are back.
Plus, all-new release.
Released once a year, in Limited numbers.
No restocks. Once they’re gone, they’re gone.
Black Friday Releases
Limited Quantities Available
The Core Collection
Best Selling Merino Toe Socks
Let customers speak for us
What customers think about the store
Specialty merino toe sock retailer delivering exceptional blister prevention for hikers and runners worldwide. Customers praise superior comfort, moisture-wicking, and durability. Fast shipping, responsive service. Products excel in extreme conditions from ult...
AI-generated from customer reviews.
Black Friday 2025
Our biggest and most anticipated drop of the year.
Four limited-edition merino toe socks: three fan favourites brought back by demand, and one brand new design built for the season ahead.
Every pair is physiotherapist-designed and tested in the Southern Alps of New Zealand. They’re made to move, whether you're running ridgelines, chasing finish lines, or just getting after it.
These socks sold out fast in 2023 and 2024. They're only available once a year, in limited numbers, with no restocks.
Go Longer.
Whether it be a 200-mile ultramarathon, your daily run, or, the daily grind.